For Retailers

Did you know

At least 85-90% of the rabbit’s diet should consist of hay, grass and dried grass, as a guideline as much as the size of the rabbit’s body! They also need a small amount of nuggets – 20-25g per kg ideal bodyweight is all that is needed. You also need to make sure they have some green leafy salad as part of their diet and water should always be made available.

For Retailers

RAW is more than just a campaign - it brings together everyone concerned about rabbit welfare to promote the five rabbit welfare needs: diet, environment, behaviour, health and company. 


It’s a chance for pet shops to promote their commitment to rabbit welfare needs and to make some noise about their rabbit products.


Burgess Pet care is bringing to life the relationship between the pet owner and their rabbit to show them how they can make sure their rabbit is happy and healthy.

How a Pet Shop Can Get Involved?

  • Use the RAW retailer pack to shout out about the event
  • Promote offers and promotions for rabbits using the instore colouring competition
  • Promote RAW instore and in their window display
  • Get local press and media coverage by speaking to them about RAW and their commitment to the cause using the PR toolkit and the templates

PR Toolkit

Working with the local press is one of the best ways of helping to spread the RAW message and with what we are trying to achieve with this year’s theme. Your main tool for working with the media is the press release, but before getting on with that you will need to consider what kind of events you would like to hold in your practice:

Download PR toolkit

Sending Your Press Release

The best way to get your press release noticed is email it to the news desk or call them, if you have a good relationship with the reporters speak to them directly. It’s best to send your release to a newspaper a week in advance of when you want it to appear, keep in mind the newspaper’s deadlines, if you want a photographer at the event then you need to give it at least two weeks’ notice.

Retailer RAW Pack

The primary objective of this year’s campaign will be the #hoptohay pledge, ensuring that owners understand that 85 – 90% of a rabbit’s diet should be fresh high-quality feeding hay and grass every day.

We want pet industry retailers, vets, rescue centres and schools to sign up to the RAW pledge, by arming them with the tools to drive awareness in their community – download the materials here or register to get a pack sent to you

Download A3 Poster to promote RAW
Download A4 poster to promote RAW
View RAW Bunting
Download RAW colouring competition

Update your RAW event

If you registered for RAW previously, visit register/login page here and update your information!